top of page

ABOUT US

IMG_3564.jpg

Continuing Helen's Legacy with a New Chapter

​

As dog lovers, we are excited to take the reins of this beloved business, carrying forward the vision and dedication that Helen established. Helen's journey began in 2010 when she, as the owner of three small dogs, couldn't find suitable dog car seats in Australia. Driven by her desire to ensure her dogs travelled safely and comfortably, she started crafting her own dog car seats. Over the past 15 years, she sold thousands of car seats, bringing comfort and joy to countless dogs and their owners. Her goal was simple yet profound, to make beautiful dog car seats that allowed precious pooches to see out while being securely seated. Every dog deserves to Travel in Comfort & Style, a philosophy we wholeheartedly embrace.

​

Our Story

​

Our journey into this business was a heartfelt decision made in honour of a beloved pet. One weekend, while Adel was at Tara's house, we heard that this wonderful business was up for sale. During that same weekend, Tara's 13-year-old Maltese Shih Tzu, Sparky, fell ill and Tara and her family had to make the difficult decision to let her go. It felt like the right time to honour Sparky's memory by acquiring the business and continuing its legacy.

​

  • Tara: A mother of three, Tara has been sewing since she was 6 and has over 30 years of experience in the fashion industry. She will be handling all the sewing, ensuring each product is crafted with the utmost care and quality. Tara's love for dogs and her passion for creating beautiful, functional products are unmatched.

  • Adel: With a robust background in the fashion industry and 20 years of experience in the construction sector, Adel brings a wealth of business knowledge and expertise. She made a significant career shift from construction to owning her own fashion label, and now to this business, carrying over her business skills and dedication. Adel will manage the business side of things, ensuring smooth operations and exceptional customer service.

​

Our Passion for Design

​

As fashion enthusiasts, we are dedicated to incorporating vibrant, creative, and eye-catching designs into our dog car seats. We strive to make each seat a stylish accessory that reflects both functionality and flair. Our range includes a variety of patterns, colours, and textures, ensuring your dog's car seat is as fashionable as it is comfortable.

​

Our Commitment

​

  • Australia’s No.1 Dog Booster Seat: We are proud to continue offering the only dog car seat made in Australia, crafted with Australian made Dunlop foam.

  • Comfort and Safety: Designed to reduce anxiety and travel sickness, our seats allow your dog to enjoy the view outside while being securely fastened.

  • Convenience and Quality: Our seats are easy to install, lightweight, and portable, featuring fully washable covers and a water-resistant design. They are also sturdy, durable, and double as cozy dog beds.

  • Personalised Service: We provide fast and reliable delivery, 7 days a week customer support, and multiple ordering options. For those local to the Gold Coast, we offer a storefront for pickup and trial.

​

Thank you for joining us on this journey as we continue to make every dog's travel experience comfortable and stylish, just as Helen envisioned.

bottom of page